茶叶包装感官品质描述分析及包装设计  

Sensory Quality Description Analysis and Packaging Design of Tea

作　　者：张桓畅 ZHANG Huanchang(College of Tea and Food Sciences,Wuyi University,Nanping 354300,China)

机构地区：[1]武夷学院茶与食品学院,福建南平354300

出　　处：《食品安全导刊》2025年第6期100-102,共3页China Food Safety Magazine

摘　　要：随着人们生活水平的提高和对健康生活的追求,茶叶市场持续繁荣发展。全球茶叶产量和消费量不断增长,茶叶种类日益丰富,市场竞争也愈发激烈。不同产地、不同品种的茶叶纷纷涌现,各大茶叶品牌为了争夺市场份额,不断在产品品质、品牌建设和营销推广等方面加大投入。茶叶包装的感官品质会直接影响消费者的购买决策和消费体验,因此本文对茶叶包装感官品质描述进行了分析,讨论了茶叶包装设计的历史沿革、内含价值及设计原则,以期为相关行业的发展提供借鉴,为我国茶叶文化及茶叶市场的发展提供助力。With the improvement of people’s living standards and the pursuit of a healthy life,the tea market has been continuously thriving and developing.The global tea production and consumption have been constantly increasing,the types of tea are becoming more and more diverse,and the market competition is also getting fiercer.Teas from different origins and varieties have emerged in large numbers.In order to compete for market share,major tea brands have been continuously increasing their investments in aspects such as product quality,brand building,and marketing promotion.The sensory quality of tea packaging will directly affect consumers’purchase decision and consumption experience.Therefore,this paper analyzes the sensory quality description of tea packaging,and discusses the historical evolution,intrinsic value and design principles of tea packaging design,in order to provide reference for the development of related industries and help the development of tea culture and tea market in China.

关 键 词：茶叶包装 感官品质 包装设计 

分 类 号：TS272[农业科学—茶叶生产加工] TS206.2[轻工技术与工程—农产品加工及贮藏工程]