多模态话语分析视域下外宣短视频字幕的翻译方法——以中新社“洋小新”系列短视频为例  

On Subtitle Translation Methods of Global Publicity Short-form Videos from the Perspective of Multimodal Discourse Analysis:a Case Study of“Yang Xiaoxin”

作　　者：赵安欣 吴远宁[2] 刘芬 ZHAO Anxin;WU Yuanning;LIU Fen(School of Foreign Languages,Changsha University,Changsha Hunan 410022,China;School of Foreign Languages,Central South University,Changsha Hunan 410083,China;School of Foreign Languages,Taizhou University,Taizhou Zhejiang 317000,China)

机构地区：[1]长沙学院外国语学院,湖南长沙410022 [2]中南大学外国语学院,湖南长沙410083 [3]台州学院外国语学院,浙江台州317000

出　　处：《长沙大学学报》2025年第1期72-77,共6页Journal of Changsha University

基　　金：湖南省普通高等学校课程思政建设研究项目“课程思政视域下外语专业人才社会实践教育研究与实践”(HNKCSZ-2020-0604)。

摘　　要：随着当今社交媒体和互联网的迅速发展,短视频逐渐成为对外宣传和讲好中国故事的新阵地,字幕翻译是助阵其跨文化传播的重要媒介。“洋小新”是中新社制作的外宣系列短视频,从多模态话语理论的文化、语境、内容和表达四个层面分析,其字幕翻译综合运用了回避、折中、强化等策略,以及直译、意译、仿译等翻译方法,能最大限度地还原外宣短视频作品的文化内涵和政治语境,为新时期提升外宣短视频字幕翻译质量、讲好中国故事提供借鉴和参考。With the rapid development of social media and the Internet,short-form video has gradually become a new front for global publicity and telling authentic Chinese stories,and subtitle translation is an important medium for its cross-cultural communication.“Yang Xiaoxin”is a global publicity short-form video series produced by China News Service.With regard to its subtitle translation,by analyzing the original text from the four aspects of multimodal discourse analysis theory including culture,context,content and expression,adopting ways of avoidance,compromise and reinforcement,and using translation methods such as literal translation,liberal translation and imitation,the cultural connotation and political context of the global publicity short-form video can be ideally restored.It is expected to provide a reference for improving the subtitling quality of global publicity short-form videos and telling authentic Chinese stories in the new era.

关 键 词：多模态话语分析 字幕翻译 对外宣传 翻译方法 短视频 

分 类 号：H315.9[语言文字—英语]