文化企业数字化动态能力对商业模式创新影响研究  

Research on the Influence of Digital Dynamic Capability of Cultural Enterprises on Business Model Innovation

作　　者：周晓宏 李嘉元 Zhou Xiaohong;Li Jiayuan

机构地区：[1]淮南师范学院 [2]安徽工程大学

出　　处：《文化产业研究》2024年第2期316-329,共14页Cultural Industry Research

基　　金：安徽省高校人文社会科学研究重大项目“去中心化趋势下数字创意产业创新生态系统构建研究”(SK2020ZD20)。

摘　　要：基于516家文化企业样本数据,实证检验了数字化动态能力对文化企业商业模式创新的影响,并分析组织文化和组织惯性在其中的调节作用。结果表明:数字化动态能力正向影响文化企业商业模式创新;数字化重构能力对文化企业效率型商业模式创新影响更明显,文化企业新颖型商业模式创新受到数字感知能力的影响更深;文化企业数字化动态能力与商业模式创新的关系受到组织学习调节作用的影响,且探索式学习起到的调节作用比利用式学习更强;组织惯性在数字化动态能力和文化企业商业模式创新间起到负向调节作用,结构惯性起到的负向调节作用比认知惯性更强。Based on the sample data of 516 cultural enterprises,this paper empirically tests the influence of digital dynamic capability on the business model innovation of cultural enterprises,and analyzes the moderating role of organizational culture and organizational inertia.The results show that the digital dynamic capability positively influences the business model innovation of cultural enterprises;The digital reconstruction ability has more obvious influence on the innovation of efficient business model of cultural enterprises,and the innovation of novel business model of cultural enterprises is more deeply affected by the digital perception ability.The relationship between digital dynamic capability and business model innovation of cultural enterprises is affected by the moderating effect of organizational learning,and the moderating effect of exploratory learning is stronger than that of applied learning.Organizational inertia plays a negative moderating role between digital dynamic capability and cultural enterprise business model innovation,and cognitive inertia plays a stronger negative moderating role than structural inertia.

关 键 词：文化企业 数字化能力 商业模式创新 组织学习 组织惯性 

分 类 号：F27[经济管理—企业管理]