课程思政多元融合的路径研究——以消费者行为学的教学为例  

Research on the Multiple Integration Paths of Curriculum Ideological and Political Education:Taking the Teaching of Consumer Behavior as an Example

作　　者：刘艳玲 肖振华 Liu Yanling;Xiao Zhenhua(Guangzhou Institute of Technology,Guangzhou 510000,China)

机构地区：[1]广州理工学院,广东广州510000

出　　处：《教育理论与实践(新加坡)》2025年第1期10-13,共4页

基　　金：课程思政多元融合的路径研究(广州理工学院校本研究课题,基编号2023XB007)。

摘　　要：在高等教育全面推进课程思政建设的背景下,消费者行为学作为商科关键课程,亟待探索思政融合路径。本研究聚焦当代复杂多变的消费环境,剖析课程思政与消费者行为学的内在关联性,挖掘学科知识体系蕴含的丰富思政资源,以及消费等热点现象中的思政契合点。进而提出多元融合策略,涵盖课堂教学、实践教学、考核评价融入思政考量。同时直面教师素养提升、学生接受度、教学资源整合等挑战,给出针对性解决措施。旨在通过全方位融合,培养兼具专业技能与正确价值观的新时代商科人才,推动消费者行为学教学改革与立德树人根本任务的深度落实,助力学生更好地适应并引领社会消费发展潮流。Against the backdrop of comprehensively promoting the construction of curriculum ideological and political education in higher education,Consumer Behavior,being a key course in business,urgently requires the exploration of ideological and political integration paths.This research focuses on the contemporary complex and ever-changing consumption environment,analyzes the inherent connection between curriculum ideological and political education and Consumer Behavior,unearths the abundant ideological and political resources contained in the subject knowledge system,and identifies the points of ideological and political integration in hot phenomena such as consumption.Subsequently,multiple integration strategies are proposed,which involve incorporating ideological and political considerations into classroom teaching,practical teaching,and assessment and evaluation.Meanwhile,it directly addresses challenges such as the enhancement of teachers’proficiency,students’acceptance,and the integration of teaching resources,and provides targeted solutions.The aim is to cultivate business talents of the new era with both professional skills and correct values through all-round integration,to promote the in-depth implementation of the teaching reform of Consumer Behavior and the fundamental task of cultivating students’moral character,and to help students better adapt to and lead the trend of social consumption development.

关 键 词：课程思政 消费者行为学 多元融合路径 商科教学 立德树人 

分 类 号：G63[文化科学—教育学]