大审美经济时代包装创新人才培养教学设计研究  

Research on Teaching Design of Packaging Innovative Talents Training in the Era of Great Aesthetic Economy

作　　者：戴丹 DAI Dan(Guangdong Vocational College of Literature and Art,Institute of Design and Arts and Crafts,Guangzhou 511400,China)

机构地区：[1]广东文艺职业学院设计与工艺美术学院,广东广州511400

出　　处：《绿色包装》2025年第3期44-47,共4页Green Packaging

基　　金：2023年广东省教育厅课程(思政示范课程《包装创意与制作》KCSZ04131)阶段性成果。

摘　　要：本文指出,品牌包装策划应以系统思维为指导,通过有策略和有计划的整体方案的推进工作,大幅提升包装策划与设计能力。在包装设计人才的培育过程中,采用正确的方法和重视设计思维的培养具有极其重要的意义。主要从两个方面展开研究,一是重视策划能力培养;二是重视设计思维的培养。设计思维的培养方面分别列举了总结提炼包装设计策略的构思方法、品牌包装信息整理的重要性、品牌包装图形创意的方法。This paper points out that the brand packaging planning should be guided by system thinking,and promote the overall scheme of the packaging design,which can greatly improve the packaging planning and design ability.In the process of cultivating packaging design talents,it is of great significance to adopt correct methods and pay attention to the cultivation of design thinking.Mainly from two aspects:the cultivation of planning ability;the cultivation of design thinking.The cultivation of design thinking is listed respectively:summarizing the idea method of refining the packaging design strategy,the importance of brand packaging information sorting,and the creative method of brand packaging graphics.

关 键 词：包装创新 人才培养 教学设计 

分 类 号：G712[文化科学—职业技术教育学] TB48[文化科学—教育学]