解构动漫IP融合影视跨媒介动画教学路径研究  

Research on the Teaching Path of Deconstructing Animation IP Integration of Film and Television Cross-Media Animation

作　　者：郑群[1] 陈成亮[2] Zheng Qun;Chen Chengliang(School of Information Engineering,Anhui Business and Technology College,Hefei,Anhui 231131,China;School of Arts,Anhui University,Hefei,Anhui 230601,China)

机构地区：[1]安徽工商职业学院信息工程学院,安徽合肥231131 [2]安徽大学艺术学院,安徽合肥230601

出　　处：《黑龙江工业学院学报(综合版)》2025年第2期43-46,共4页Journal of Heilongjiang University of Technology(Comprehensive Edition)

基　　金：安徽工商职业学院2023年度校级质量工程教学研究项目“基于‘5E+CDIO’项目驱动下三维特效课程教学模式的双向研究”(项目编号:2023xjjy16);安徽省2023年度高等学校质量工程省级教学研究项目“虚拟现实技术在实践教学中‘虚实结合、协同创新’应用研究”(项目编号:2023jyxm1367);2023年度安徽省高校哲学社会科学研究项目“在元宇宙与数字乡村的时空对话中探析乡村旅游虚拟漫游实现的适宜性设计”(项目编号:2023AHO52653)。

摘　　要：试聚焦高校动画专业教学发展,紧密关注近期动漫IP经过改编与真人影视作品跨媒介融合创作的现象,探讨其中所蕴含的跨媒介叙事策略。系统性阐述动漫IP与真人实拍相互融合的跨媒介叙事手法以及在教学中的实施运用。通过解析跨媒介性的概念及其运作机制,力求揭示高校动画专业在教学中实施动漫IP与真人实拍跨媒介融合创作的教学方法与途径;着力强调其在教学中的独特地位和积极意义。This paper focuses on the development of animation teaching in colleges and universities,and closely observes the recent phenomenon of cross-media fusion creation of animated IP adapted and filmed with live-action movies and TV series,exploring the cross-media narrative strategies contained therein.It systematically elaborates on the cross-media narrative techniques of the integration of animated IP and live-action filming,as well as their implementation and application in teaching.By analyzing the concept of cross-media and its operating mechanism,this paper aims to reveal the teaching methods and approaches for implementing cross-media fusion creation of animated IP and live-action filming in animation teaching in colleges and universities,emphasizing its unique position and positive significance in teaching.

关 键 词：跨媒介叙事 动漫IP 教学路径研究 超媒体 解构性 

分 类 号：G642[文化科学—高等教育学] J954[文化科学—教育学]