人工智能背景下新媒体营销课程人机协同教学模式构建  

Construction of a Human-Machine Collaborative Teaching Mode for the"New Media Marketing"Course in the Context of Artificial Intelligence

作　　者：杜巍 杨光[1] 祖悦[2] DuWei;Yang Guang;Zu Yue(Harbin University of Commerce,Harbin Heilongjiang 150028;Jilin Institute of Chemical Technology,Jilin Jilin 132022)

机构地区：[1]哈尔滨商业大学,黑龙江哈尔滨150028 [2]吉林化工学院,吉林吉林132022

出　　处：《对外经贸》2025年第4期134-137,共4页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：2024年度黑龙江省教育厅高等教育教学改革研究项目“人工智能背景下《新媒体营销》课程人机协同教学模式研究与实践”(项目编号:SJGYY2024204)。

摘　　要：人机协同的课堂教学将是“AI+教育”时代最普遍的教学模式之一。为此,基于人机“协同理念”,以新媒体营销课程教学的实际情况为切入点,在分析人工智能融入新媒体营销课程教学的必要性的基础上,以教师、机器智能和学生为主体要素,以核心素养的培养为教学目标指向,结合新媒体营销课程内容和特点,构建包含课前阶段协同预习与协同教学设计、课中阶段协同施教与协同测评、课后阶段协同批阅和协同评价与个性化推荐三个阶段、六个环节的人工智能背景下新媒体营销课程人机协同教学模式,为同类课程开展人机协同教学提供思路和借鉴。Human-machine collaborative classroom teaching will be one of the most prevalent teaching modes in the era of"AI+Education."To this end,grounded in the"collaborative concept"between humans and machines,this paper takes the actual teaching situation of the"New Media Marketing"course as the starting point.Based on an analysis of the necessity of integrating artificial intelligence into the teaching of the"New Media Marketing"course,it takes teachers,machine intelligence,and students as the main elements,and aims at cultivating core competencies as the teaching goal.Combining the content and characteristics of the"New Media Marketing"course,this paper constructs a human-machine collaborative teaching mode for the"New Media Marketing"course in the context of artificial intelligence.This mode encompasses three phases and six links:collaborative preview and collaborative instructional design in the pre-class phase,collaborative teaching and collaborative assessment in the in-class phase,and collaborative review,collaborative evaluation,and personalized recommendation in the post-class phase.This provides ideas and references for implementing human-machine collaborative teaching in similar courses.

关 键 词：人工智能 新媒体营销 人机协同 教学模式 

分 类 号：G43[文化科学—教育学]