走出CRM的误区  

Redressing on CRM

作　　者：阚功俭[1] 

机构地区：[1]山东财政学院工商管理系,山东济南250014

出　　处：《山西财经大学学报》2003年第2期70-73,共4页Journal of Shanxi University of Finance and Economics

摘　　要：尽管企业管理者们对CRM的概念耳熟能详 ,但他们中不少人对CRM的本质与相关原理的认识还存在种种误区。企业只有尽快地走出这些误区 ,才能真正从CRM中获益。Though the term CRM is well known to the managers, many of them still know little about the nature and related principles of this concept. It isn't until this problem of misunderstanding be redressed that businesses derive real profits from CRM.

关 键 词：CRM 客户忠诫 客户终生价值 客户关系管理 

分 类 号：F270.7[经济管理—企业管理]