利用PCRM提高企业3S能力初探  

A Preliminary Exploration on Enhancing the Enterprise's Ability of 3S by Utilizing the PCRM

作　　者：杨光煜[1] 谢古今[2] 

机构地区：[1]天津财经学院经济信息管理系,天津300222 [2]装甲兵工程学院基础部,北京100072

出　　处：《现代财经（天津财经大学学报）》2003年第6期33-36,共4页Modern Finance and Economics：Journal of Tianjin University of Finance and Economics

摘　　要：本文立足时局 ,在总结出“现代企业要在竞争中取得优势的关键在于寻求长期稳定的客户群体”的基础上 ,结合PCRM系统 ,就如何提升高企业的 3S(速度、扩展、分享 )能力。Based on the conclusion that the key for the modern enterprises to acquire the competitive advantage lies in searching the long and steady customer group, and by utilizing the PCRM system, this article explores the ways on how to upgrade the enterprises' 3S Ability (speed, spread, share) , how to retain the existing customers , how to look for the potential customers and moreover how to gain the enterprises' advantage in the customer-centred competitiveness.

关 键 词：客户关系管理 企业竞争 客户 3S能力 

分 类 号：F273[经济管理—企业管理]