论体育赞助在高校运行的基础  

On Operating Foundation of Sports Sponsor in College

作　　者：刘伟[1] 周文军[2] 刘战红[2] 

机构地区：[1]湖南科技大学体育学院,湖南湘潭411000 [2]长沙大学体育部,湖南长沙410003

出　　处：《长沙大学学报》2003年第4期84-86,共3页Journal of Changsha University

摘　　要：通过文献资料法,访谈法以及逻辑分析法,针对体育赞助在我国高校运行趋旺的现象,进行基础性研究.从历史学、经济学、社会学视角来探讨,发现体育赞助在高校运行有着源远的历史,丰富的理论依据.随着体育社会化、产业化变革的步步深入,体育赞助我国高校运行有着坚实的现实基础和运行空间既市场空间.By consulting literature, interview,logical analysis, this present paper makes a basic study on upward trend of the operating foundation of sports sponsored in colleges and universities in our country.From the angles of history, economics and sociology to discuss and analyses. The paper shows that sports sponsor has a long history and abundant theoretical basis. Along with as the deepen of sports socialization and sports industrialization reform, there are solid basis and market space for developing the sports sponsor in colleges and universities in China.

关 键 词：体育赞助 高校 运行 基础 

分 类 号：G80-05[文化科学—运动人体科学]