我国保健啤酒的现状与展望  

Present Situation and its prospect of Healthy Beer in China

作　　者：康慧[1] 张华峰[1] 

机构地区：[1]河北科技大学生物科学与工程学院,石家庄050018

出　　处：《食品工业科技》2003年第11期94-96,共3页Science and Technology of Food Industry

摘　　要：综述了我国保健啤酒的研发现状,着重介绍了保健啤酒 的生产工艺。展望了我国保健啤酒的前景,提出了入世后 的发展对策。The present situation of R&D of healthy beer in China is summarized.The producing technology of healthy beer is introduced emphatically.The prospect of healthy.beer in China is previewed. The strategies for development of healthy beer after WTO entering are proposed.

关 键 词：保健啤酒 生产工艺 品牌策略 产品开发 啤酒企业 市场营销 

分 类 号：TS262.5[轻工技术与工程—发酵工程] F426.82[轻工技术与工程—食品科学与工程]