市场营销专业学生专业满意度调查研究—以桂林电子科技大学为例  

Investigation of Satisfaction Degree for the Students Majoring in Marketing—Based on Guilin University of Electronic Technology

作　　者：张剑光[1] 袁胜军[1] 申琼[1] 

机构地区：[1]桂林电子科技大学商学院,广西桂林

出　　处：《创新教育研究》2015年第4期113-121,共9页Creative Education Studies

基　　金：桂林电子科技大学2013年教改项目:工商管理类专业青年教师教学能力现状与提升路径研究——以桂林地区高校为例(131GL004);广西新世纪教改工程项目:工科院校市场营销专业特色人才培养模式研究(2009B031)。

摘　　要：本文为了了解在校大学生专业满意度的状况,在借鉴国内现有专业满意度研究的基础上,从专业培养方案,教师层面,管理层面建立了符合桂林电子科技大学商学院市场营销专业自身的评价指标体系,对营销专业学生的专业满意度现状进行了调查分析,得出以下结论:营销专业学生的整体专业满意度不高。最后从学校、学院和教师三个层面提出了相应的提升建议。本文可为学院专业改革、专业建设、教学管理提供现实的参考依据,也为兄弟院校专业设置提供借鉴。In order to acquire the status of College Students’ major satisfaction degree, based on the research of existing domestic professional satisfaction degree, we build an evaluation system in line with marketing major of GUET business school from the aspects of training program, teacher level and management level, investigate the students’ major satisfaction of marketing major, and draw the following conclusions: the overall major satisfaction degree of marketing major’s students is not high. Finally, we put forward some suggestions from three levels: schools, colleges and teachers. The conclusion was offered as an important foundation to major reform, major construction and teaching management of GUET. It was also offered as a reference for major designing to other colleges.

关 键 词：桂林电子科技大学 市场营销 专业满意度 调查 对策 

分 类 号：G6[文化科学—教育学]