LUDOLOGY

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Grasping AI in Videogames Distinguishing Human-Computer-Interaction from Human-Human-Interaction
《Journalism and Mass Communication》2014年第7期411-421,共11页Matteo Riatti 
Videogames feature non-player-characters. Such ingame entities are controlled by artificial intelligence that is sought to match the user＇s skill. Defining and understanding the given human-computer-interaction video...
关键词：HCI-human computer interaction artificial intelligence VIDEOGAMES interactive storytelling interactivity LUDOLOGY 
The Use of Computer Games for Promotional Purposes
《Journalism and Mass Communication》2013年第1期48-57,共10页Zdenko Mago Peter Mikulas 
This study is focused on computer game series Needfor Speed （NFS） in terms of its use in promotion of products and brands. We believe that computer games are no longer the domain of a small group of enthusiasts. In ...
关键词：in-game advertising advergaming LUDOLOGY computer games video games Need for Speed （NFS） 
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