Faced with competition,the firms have come to realise the importance of advertising.The extent of advertising can be seen in numerous poster,TV and newspaper campaigns of companies as diverse as pet food manufacturers...
In the past oral Caribbean and African cultures,performances by the“griots”reminded the community of its heroic past.In colonial studies,performance is a way for the colonized people to reconnect with its original s...
This paper underscores the need for new plausible myths that redefine gender relations in an attempt to revalue female assertion, ethical values, and human development. This creative process presents a different persp...
Healthy relationships are important to functioning in daily life and across the life-span (e.g., Burman and Margolin 1992). Personality factors could predict relationship satisfaction through the influence of indivi...
Tourism has been a fast growing industry in the world in the past decade. However, research that investigates the effectiveness of outdoor ads targeting to tourists has far lagged behind. This study aims to assess the...
Why do I learn Chinese? It is because I like detective stories, riddles and poetry. You may ask me what is the relationship between them? Well. Let me explain. Many years ago I chanced upon a detective novel Judge Dee...
The objective of this research is to investigate a new concept model of brand equity measurement in the economy beer industry of Thailand by using five factors of brand equity which are brand awareness, brand liking, ...
The economy cars, sold in Feb. 2002 in Yunnan Automobile Trade Market, Chengdu Western Auto City and Beijing Asian Game Vallege Auto Market, were dominated the market, and took almost the first 10 best selling positio...