BRANDING

作品数：58被引量：22H指数：2
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相关机构：上海交通大学对外经济贸易大学东南大学中国海洋大学更多>>
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The City Next Door;Branding Alexandria, Egypt
《Journal of Tourism and Hospitality Management》2020年第6期225-234,共10页Dina M.Weheba Mohamed A.Nassar 
Destination branding is a process of branding a place,a product,or a city,to attract investment,people,and capital.The growing role,significance and importance of destination branding and image in tourism is being wid...
关键词：destination branding BRANDING destination image attributes ALEXANDRIA case study EGYPT 
Destination Branding by the Brand of Hotel
《Journal of Tourism and Hospitality Management》2020年第3期100-107,共8页Elizabeth Abiola-Oke 
Most destinations around the world are alike in the services delivered to the tourists.Hence,it is becoming difficult for tourists to differentiate one destination from the other due to the similarity of resources,act...
关键词：DESTINATION BRANDING 
Pro-Poor Tourism: Critical Perspective and Implications for Future Research
《Journal of Tourism and Hospitality Management》2019年第1期23-35,共13页Kennedy K. Akrong 
Tourism is viewed as a medium to reduce poverty.The pro-poor tourism (PPT) approach has therefore emerged as the medium for tourism development to influence poverty reduction. The approach stresses on tourism developm...
关键词：pro-poor TOURISM DESTINATION development BRANDING MARKETING pro-poor TOURISM PARTNERSHIP 
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