MARKETING

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Stream Marketing: A Rural Rags-to-Riches Story?
《Beijing Review》2022年第19期48-48,共1页
A big agricultural country endowed with rich agrarian resources, China has a longstanding tradition of intensive cultivation as well as a huge rural population. But for many years, premium agricultural products were u...
关键词：population RURAL CLIENT 
Is Live-Stream Marketing by Officials a Good Idea?
《Beijing Review》2020年第17期46-47,共2页
With the novel coronavirus disease(COVID-19)pandemic effectively under control in China,the countr's economic activity is expected to recover soon.However,many farmers are struggling to offload agricultural products t...
关键词：behalf ADVERTISING SHUTDOWN 
What Should Be Done to Standardize Internet Celebrity Marketing?
《Beijing Review》2019年第48期46-47,共2页
The boom of live-streami ng video and e-commerce platforms in China has attracted many social influencers,or Internet celebrities,to advertise certain brands and products.The nu mber of in flue ncers and their fans is...
关键词：products. STREAMING billi 
From Chats to Cash
《Beijing Review》2019年第24期38-39,共2页Wang Jun 
Hey Tea,the new tea shop chain phe-nomenon specializing in cheese-topped tea and fruit tea.is famous,especially on social media,for the serpentine queues of customers patiently awaiting their turn to order.Be it in Be...
关键词：CASH SOCIAL MEDIA MARKETING TOOL 
Micro Marketing
《Beijing Review》2012年第2期44-44,共1页Yu Yan 
In November the Chinese movie industry experienced a startling surprise. Love Is Not Blind, a low-budget movie with no prominent director or major star, hit 344.8 million yuan （$545 million） in box office revenue, d...
关键词：电影业 市场准入 预算 营销 博客 美元 人民币 收入 
The Cradle of Marketing Expertise in China
《Beijing Review》2008年第44期36-36,共1页
Melbourne Business School’s(MBS) Master of Marketing degree program welcomed.new students for the 2008-09school year on October 12, 2008.Since January, the program has enrolled 25 students from five different
关键词：The Cradle of Marketing Expertise in China 
Marketing the Rule of Law
《Beijing Review》2007年第44期36-36,共1页
Looking back at the last three decades of reform and opening up in China, many components of this process can now be examined in an attempt to ascertain what part they have played in the country’s political,social an...
关键词：Marketing the Rule of Law 
Marketing China Around the World
《Beijing Review》2007年第29期36-36,共1页LI LI 
China may grow into a global branding powerhouse, one master degree at a time Bringing the first international Master of Marketing program to Beijing, Professor Susan Ellis, Associate Dean of China Programs atMelbourn...
关键词：Marketing China Around the World SCHOOL MBA 
MARKETING THE MAGIC
《Beijing Review》2007年第23期24-24,共1页TANG YUANKAI 
From books to movies and post-movie merchandise, the young wizard’s appeal has become a multibillion dollar marketing machine that reaches everywhere, including
关键词：MARKETING THE MAGIC 
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