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Predicting Fintech Innovation Adoption:the Mediator Role of Social Norms and Attitudes被引量：2: 《Financial Innovation》2023年第1期932-954,共23页A.Irimia‑Dieguez F.Velicia‑Martin M.Aguayo‑Camacho; funded by the University of Seville under grant to the Research Group[SEJ-566].; Digital innovation is challenging the traditional way of offering financial services to companies;the so-called Fintech phenomenon refers to startups that use the latest technologies to offer innovative financial serv...; 关键词：Fintech services Theory of planned behavior Theory of reasoned action PLS-SEM Predictive modeling Fintech marketing

The Psychology of Shopping Addiction in Consumer Behaviour: 《Psychology Research》2023年第9期425-435,共11页Lan Guo Anning Liang Zhien Wang; This comprehensive article examines the phenomenon of consumer addiction,primarily focusing on shopping addiction and its dimensions,including brand addiction.It delves into the underlying causes,manifestations,and co...; 关键词：CONSUMER ADDICTION SHOPPING ADDICTION ethical MARKETING cultural influence COMPULSIVE BUYING CONSUMER behavior MARKETING strategies

The Construction and Implementation of the Integration of Production and Marketing: 《外文科技期刊数据库(文摘版)经济管理》2022年第12期080-084,共5页WANGZhiwei GUOTongzhu DIAOLimiao GEPanpan PENGXuan; Shougang joint-stock company through Shunleng-logistics coordination, Qianshun base coordination, production and marketing coordination of Qianshun integration construction and implementation, the integrated and coope...; 关键词：production and marketing COORDINATION roll period INVENTORY delivery cycle operating effect

Stream Marketing: A Rural Rags-to-Riches Story?: 《Beijing Review》2022年第19期48-48,共1页; A big agricultural country endowed with rich agrarian resources, China has a longstanding tradition of intensive cultivation as well as a huge rural population. But for many years, premium agricultural products were u...; 关键词：population RURAL CLIENT

Practice and Exploration of Ideological and Political Teaching Reform of Marketing Major Courses in Higher Vocational Colleges: 《外文科技期刊数据库(文摘版)教育科学》2022年第3期103-106,共4页CHENGJianghui; The basic development goal of modern education is to cultivate morality and cultivate people. The students facing the higher vocational education work are all the students who are about to enter the society. While cul...; 关键词：higher vocational education marketing major curriculum ideological and political education TEACHING REFORM

Marketing Research on Hotel Industry using WeChat to Transform Customer Traffic: 《Journal of Landscape Research》2022年第1期121-125,128,共6页WANG Yi GUO Xudong; Sponsored by Special Project in Key Fields of Colleges and Universities of Guangdong Education Department(2021ZDZX4043);Philosophy and Social Science Project of Guangdong Province(GD17XGL03);General Project of Philosophy and Social Science of Zhaoqing City(18YB-02);Quality Engineering and Teaching Reform Project of Zhaoqing University(zlgc201816,zlgc201968,zlgc202110);2020 Annual Curriculum Ideological and Political Construction Project of Zhaoqing University。; The hotel industry is trying to use "private traffic" to promote direct channel reservation.From the perspective of social trust, the structural equation model is used to verify the social interactions between hotel a...; 关键词：WeChat Social communication Private traffic HOTEL MARKETING

Analysis of Marketing Innovation under the Condition of Market Economy: 《外文科技期刊数据库(文摘版)经济管理》2021年第1期119-124,共6页DING Jinglei; With the rising level of science and technology, internet technology has penetrated into all walks of life. Our life and social development cannot be separated from the Internet. All industries are not only limited to...; 关键词：Market economy MARKETING PROBLEM INNOVATION

Research on Influencing Factors of Lubricating Oil Marketing Volume: 《外文科技期刊数据库(文摘版)经济管理》2021年第1期107-109,共3页PENG Xia; This paper analyzes the internal and external factors affecting the marketing volume of Sinopec lube oil, explores the advantages and disadvantages of Sinopec lube oil manufacturers, and draws a conclusion that a wide...; 关键词：Lubricating oil marketing volume influencing factor

Marketing research in China during the 40-year reform and opening up: 《Frontiers of Business Research in China》2020年第1期1-29,共29页Yu Hu Yonggui Wang; This paper was originally funded by the authors themselves。; China’s reform and opening up policy initiated by the then leader Deng Xiaoping have undergone a 40-year process since 1978.This period was marked by one of the greatest economic reforms in modern history.In this stu...; 关键词：China REFORM and OPENING up MARKETING research and PRACTICE Chinese CONSUMER MARKETING strategy

Marketing Strategy Analysis of the Palace Museum: 《Journal of Finance Research》2019年第2期16-24,共9页Qi Wang Huan Liu Kaiyi Liu; The development of cultural innovation is beneficial for museums to give full play to their cultural advantages and improve their economic benefits,accordingly forming a virtuous circle.This paper analyzes the cultura...; 关键词：The PALACE MUSEUM CULTURAL and CREATIVE industries SWOT analysis NON-PROFIT organizations

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