As the Chinese proverb goes,a man of his thirties should be independent.For a person,it s time to shoulder the responsibility he or she longs for.For a major and a School,it s time to root deep,to take responsibility ...
Many Chinese organisations are beginning to realise the value of creating a global brand.As wage-price inflation increases and manufactures from other countries begin to compete with Chinese companies, managers see th...
Top members of the UK's ad industry have created a list of 100 Chinese consumer brands they believe have the potential to achieve brand success globally.In this May, they held a creative workshop during the Shanghai E...
The Provisions on the Administration of Foreign-invested Advertising Enterprises,which were amended by the State Administration for Industry & Commerce(SAIC)and the MOFCOM,is hereby promulgated and shall enter into fo...
At the Shanghai Huangpu Tourist Festival held last September, the Canadian acrobat, Mr. Cockren, wearing an attractive T-shirt featuring Shenfeng chocolates, walked steadily along a tightrope. The breathtaking scene m...
The Advertising Law of the People’s Republic of China, adopted at the Tenth Session of the Standing Committee of the Eighth Chinese People’s Congress, came into force on February 1, 1995. This marks the formalizatio...