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Multimodal Metaphor Analysis of German Commercials
《Journal of Literature and Art Studies》2024年第10期867-873,共7页DING Hao-cheng CHEN Qi 
This research examines the characteristics of multimodal metaphors utilized by German advertisers in their commercial designs.Commercial advertisements inherently incorporate a diverse array of communicative symbols,e...
关键词：multimodal metaphors German advertising commercial design cognitive linguistics 
Study of Advertising Communication Form in the New Media Age
《Journal of Literature and Art Studies》2023年第12期988-991,共4页WANG Rong 
As the development of internet and different social media platform, the advertising has also changed a lot. In traditional media, the advertising producer is professional, the advertising communication channel is simp...
关键词：ADVERTISING new media COMMUNICATION 
On Equivalence in Advertising Translation
《Journal of Literature and Art Studies》2022年第6期661-666,共6页LIU Ke GAO Wen-cheng 
Advertising translation as a type of intercultural communication and a result of international commercial communication increasingly draws the translators’attention and develops as a subject of study.To preserve the ...
关键词：ADVERTISEMENT advertising translation EQUIVALENCE 
A Study of English-Chinese Translation Methods for Cosmetic Advertising
《Journal of Literature and Art Studies》2022年第5期498-503,共6页XU Xue-ting LIU Ying-liang 
Advertisement is an action or form of communication in the market whose purpose is to inform potential customers about products and services and how to obtain and use them.However,English and Chinese advertisements ha...
关键词：E-C translation methods cosmetic advertising advertisement translation 
Comparison the Advertising of Dolce & Gabbana and CCTV “Chinese Chopsticks”
《Journal of Literature and Art Studies》2021年第2期108-110,共3页ZHAO Wei LIU Chang 
The increase of the global market has led to the emergence of international advertising,and understanding cultural differences is usually deemed as a prerequisite for successful international advertising(Forsgren&Joha...
关键词：COMMUNICATION RESONANCE STRATEGY ADVERTISING 
Motivational Orientation and Brand Familiarity： Positive Emotions and Skepticism toward Online Advertising Using the English Language
《Journal of Literature and Art Studies》2015年第4期282-300,共19页Mei-Rong Alice Chen Sufen Chen Couchen Wu 
Online video advertising using the English language is a trend in international marketing. While previous studies have pointed out that individuals＇ motivational orientation in the context of advertising plays a key ...
关键词：motivation orientation emotions SKEPTICISM brand familiarity on-line advertising 
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