云南高校图书馆联盟文献共享服务平台- ADVERTISING

检索规则说明：AND代表“并且”；OR代表“或者”；NOT代表“不包含”；(注意必须大写,运算符两边需空一格)

检索范例：范例一： (K=图书馆学 OR K=情报学) AND A=范并思　　　　范例二：J=计算机应用与软件 AND (U=C++ OR U=Basic) NOT M=Visual

全部期刊核心期刊 EI来源期刊 SCI来源期刊 CA来源期刊 CSCD来源期刊 CSSCI来源期刊

Study of Advertising Communication Form in the New Media Age: 《Journal of Literature and Art Studies》2023年第12期988-991,共4页WANG Rong; As the development of internet and different social media platform, the advertising has also changed a lot. In traditional media, the advertising producer is professional, the advertising communication channel is simp...; 关键词：ADVERTISING new media COMMUNICATION

Influencing factors of using behaviour for computational advertising under the theoretical model of UTAUT: 《Journal of Control and Decision》2023年第1期19-25,共7页Guiting Wang Jiaying Xu Shengliang Lin; Based on the UTAUT theoretical model, this paper discusses the applicability of the model incomputational advertising situations. Computational advertising relies on artificial intelligencetechnologies such as big dat...; 关键词：Theoretical model of UTAUT computational advertising using behaviour performance expectation accurate advertising

Visual Communication Design of Digital Media in Digital Advertising被引量：1: 《Journal of Contemporary Educational Research》2021年第7期36-39,共4页Hongni Li; Project in the “3th Five-Year Plan”for the Development of Philosophy and Social Sciences in Guangzhou(Number:2020GZGJ211).; With the continuous development of modem science and technology,great changes have taken place in the advertising media industry where the traditional form of advertising has gradually changed into digital ones.Compar...; 关键词：Digital advertising Digital media Visual communication Design scheme Optimization measure

Digital Marketing Strategies for Effective Customer Relationship Management: 《Journal of Modern Accounting and Auditing》2020年第8期376-384,共9页Baisakhi Mitra Mustaphi; Digital marketing is growing at a rapid rate.Nearly one in 10 Internet visits ends up at a social network;nearly one in four page views is on a social networking site,thus,making social networking a lucrative option f...; 关键词：INTERNET IDENTITY ADVERTISING customer relationship management

Evaluation of Product Placement with Attention on Eye-Tracking and EEG: 《Journal of Beijing Institute of Technology》2019年第1期42-50,共9页Wanzeng Kong Xinyu Zhang Luyun Wang Qiaonan Fan Yuanming Dai Yunxi Miao; Supported by the National Natural Science Foundation of China(61671193);Science and Technology Program of Zhejiang Province(2018C04012);National Natural Science Foundation of Zhejiang Province(LY13F020049);Science and Technology Platform Construction Project of Fujian Science and Technology Department(2015Y2001); Advertising evaluation can not only evaluate the subconscious behavior of consumers and help consumers to avoid irrational consumption,but also improve the utilization of advertising resources.To deal with this topic,...; 关键词：NEUROMARKETING electroencephalogram(EEG) eye track ATTENTION ADVERTISING EVALUATION

An Intelligent Transportation System Application for Smartphones Based on Vehicle Position Advertising and Route Sharing in Vehicular Ad-Hoc Networks被引量：2: 《Journal of Computer Science & Technology》2018年第2期249-262,共14页Seilendria A. Hadiwardoyo Subhadeep Patra Carlos T. Calafate Juan-Carlos Cano Pietro Manzoni; Alerting drivers about incoming emergency vehicles and their routes can greatly improve their travel time in congested cities, while reducing the risk of accidents due to distractions. This paper contributes to this g...; 关键词：intelligent transportation systems （ITS） vehicular ad-hoc network （VANET） mobile application Android navigation ad-hoc network

Computational pricing in Internet era: 《Frontiers of Computer Science》2018年第1期40-54,共15页Fei TIAN Tao QIN Tie-Yan LIU; Pricing plays a central rule to a company＇s prof- itability, and therefore has been extensively studied in the literature of economics. When designing a pricing mech- anism/model, an important principle to consider ...; 关键词：computational pricing price discrimination on-line advertising cloud computing mechanism design

Time-aware conversion prediction被引量：1: 《Frontiers of Computer Science》2017年第4期702-716,共15页Wendi JI Xiaoling WANG Feida ZHU; The importance of product recommendation has been well recognized as a central task in business intelligence for e-commerce websites. Interestingly, what has been less aware of is the fact that different products take...; 关键词：conversion time survival analysis product rec-ommendation ADVERTISING

FLABJACKS Doughy Characters Come to Life: 《城市漫步（上海版、英文）》2017年第2期22-22,共1页Dominic Ngai; Visual artist and illustrator Antonia'Ton'Mak's affection for drawing cute and flabby creatures started years ago,but it wasn't until 2014 that she turned this passion into her fullcareen Born in Hong Kong and raised ...; 关键词：VISUAL ADVERTISING Zealand

Budget Allocation for Maximizing Viral Advertising in Social Networks被引量：1: 《Journal of Computer Science & Technology》2016年第4期759-775,共17页Bo—LeiZhang Zhu-Zhong Qian Wen-Zhong Li Bin Tang Sang-Lu Lu Xiaoming Fu; This work was partially supported by the National Natural Science Foundation of China under Grant Nos. 61373128, 61321491, 61472181, 91218302, the Natural Science Foundation of Jiangsu Province of China under Grant No. BK20151392, Jiangsu Key Technique Project （Industry） under Grant No. BE2013116, EU FP7 IRSES MobileCloud Project under Grant No. 612212, the Program B for Outstanding Ph.D. Candidate of Nanjing University, and the Collaborative Innovation Center of Novel Software Technology and Industrialization of Jiangsu Province of China.; Viral advertising in social networks has arisen as one of the most promising ways to increase brand awareness and product sales. By distributing a limited budget, we can incentivize a set of users as initial adopters ...; 关键词：social network influence maximization information diffusion submodular optimization

ADVERTISING