基于PBL的翻转课堂教学模式应用研究——以市场营销原理全英文教学为例  

Research on the Application of Flipped Classroom Teaching Mode Based on PBL——Take the Teaching of Principle of Marketing in English as an Example

作　　者：阮尹 RUAN Yin(School of Economics and Management,Zhejiang University of Science and Technology,Hangzhou Zhejiang,310008,China)

机构地区：[1]浙江科技学院经济与管理学院,浙江杭州310008

出　　处：《创新创业理论研究与实践》2023年第2期143-147,共5页The Theory and Practice of Innovation and Enterpreneurship

基　　金：浙江科技学院教学改革研究项目“研讨式翻转课堂在《市场营销学》全英文授课课程中的应用研究”(项目编号:2020-j25)的阶段性研究成果

摘　　要：在PBL模式下,所有的学习活动是围绕问题而展开,通过问题的讨论来引导学生掌握学习内容,激发学生的自主学习动力。以此为基础构建的市场营销原理课堂模式,逆转了知识传授与知识内化过程,将以教师为中心转为了以学生为中心,通过课前、课中、课后的不同教学设计,完善市场营销原理全英文教学方法。分析结果表明,在以问题为导向的PBL课堂教学模式下,学生整体成绩明显提高,学生的满意度较高,相较于传统教学法,具有一定的优势。In the PBL mode,all learning activities are carried out around problems.Through the discussion of problems,students can be guided to master the learning contents and stimulate their self-learning motivation.The teaching model of marketing principles constructed on this basis has reversed the process of knowledge transfer and knowledge internalization,and has changed from teacher centered to student-centered.Through different teaching designs before,during and after class,the teaching methods of marketing principles have been improved.The analysis results show that under the problem-oriented PBL classroom teaching mode,the students’overall performance has been significantly improved,and the students’satisfaction is higher.Compared with the traditional teaching method,this model has certain advantages.

关 键 词：PBL 翻转课堂 自主学习 研讨式教学 市场营销原理 全英文授课 

分 类 号：G642.4[文化科学—高等教育学] F713.50-4[文化科学—教育学]