汉译英产品广告也要“质量第一”——漫谈提高译文质量  

"Quality First" Is Also A Requirement in Chinese-English Products Advertisement Translation——A Talk on Raising the Quality of Translation

作　　者：杜道厚 

机构地区：[1]扬州曙光仪器厂

出　　处：《中国科技翻译》1991年第2期17-23,共7页Chinese Science & Technology Translators Journal

摘　　要：产品广告十分重要,本文从掌握汉语原意、具有英文功底、具备技术知识、运用翻译技巧等多方面,来谈提高译文质量问题。Advertising goods and products is of great importance to manufacturers andenterprises. This paper mainly deals with the ways to improve the quality of adver-tisement translation in the following aspects: 1. the translator's comprehension of the original in Chinese; 2. the translator'sEnglish proficiency; 3. the translator's knowledge of science and technology; and4. the translator's command of translation skills.

关 键 词：产品广告 译文质量 汉语 汉译英 科技翻译 翻译工作者 翻译技巧 文字 英语 素养 

分 类 号：H059[语言文字—语言学]