顾客价格创新战略与企业核心能力提升研究  

The Relationship Between the Strategy of Customer Value Innovation and the Development of Core Corporate Competence

作　　者：郑艳[1] 

机构地区：[1]中南财经政法大学,湖北武汉4300603

出　　处：《商业研究》2004年第17期44-46,共3页Commercial Research

摘　　要：与企业所处的市场结构和市场机会相比 ,核心能力是个获得持续竞争优势的源泉。在当今急剧变化的市场环境中 ,企业要想提升核心能力 ,必须以顾客价值创新战略为导向。以创造新的顾客价值推动企业核心能力的动态发展 ,以创新产品和服务培育顾客忠诚 。Compared with market structure and market opportunity, core competence is the source of sustainable competitive advantage to corporations. Withthe increasing change of market environment, corporations ought to be guided by the strategy of customer value innovation to improve the core competence. The innovation of customer value can lead the improvement of core competence to the correct direction in order that corporations can create new products and services, foster curtomer loyalty and gain the sustainable competitive advantages.

关 键 词：企业 核心能力 顾客价值 持续竞争优势 顾客忠诚 

分 类 号：F274[经济管理—企业管理] F270[经济管理—国民经济]