关系营销应用于高职院校校企合作管理机制的研究  

Study on the Application of Relationship Marketing Theory to Management Mechanism of Cooperation of Schools and Enterprises

作　　者：蔡春红[1] 冯强[1] 

机构地区：[1]广东纺织职业技术学院经济管理系,广东佛山528041

出　　处：《温州职业技术学院学报》2009年第4期25-27,48,共4页Journal of Wenzhou Polytechnic

基　　金：广东纺织职业技术学院教学研究课题(J090701)

摘　　要：校企合作是高职院校发展的必由之路。目前,校企合作仍存在诸多问题。可以借鉴企业管理中的关系营销理论,应用于校企合作管理研究中,建立高职院校校企合作管理机制。应本着"资源共享、优势互补、共创利益、共同受益"的原则,识别和兼顾学校、企业、学生三方的需求结合点和利益,最终实现多赢,促进校企双方长期稳定的合作关系。Cooperation of schools and enterprises is indispensable for the development of vocational colleges. At present, there are still a lot of problems in the cooperation. We can apply the relationship marketing theory of enterprise management to the cooperation to establish the management mechanism. It is important to implement the principle of ＂sharing resources, drawing on each other＇s comparative advantages, creating interest together, and gaining mutual benefits＂, integrating the demands of schools, enterprises and students to gain win-win situation and promote the long and stable cooperation of schools and enterprises.

关 键 词：高职院校 校企合作 管理机制 关系营销 

分 类 号：G717[文化科学—职业技术教育学]