Prototypical effects of vagueness in advertising  

作　　者：俞芳芳[1] 

机构地区：[1]南京特殊教育职业技术学院

出　　处：《中国校外教育》2010年第11期86-86,共1页AFTERSCHOOL EDUCATION IN CHINA

摘　　要：Vagueness exists widely in all aspects of human life.Because of its special function,vagueness is favored by advertisers.Based on prototype theory,the thesis explores the vagueness in advertising.Vagueness exists widely in all aspects of human life. Because of its special function, vagueness is favored by advertisers. Based on prototype theory, the thesis explores the vagueness in advertising.

关 键 词：英语教学 教学方法 阅读 翻译 

分 类 号：F713.8[经济管理—广告]