高等医学教育服务质量差距模型及测评指标体系构建  

Conceptual model of service quality gap and evaluation index system of higher medical education

作　　者：孙涛[1] 曹德品[1] 陈文华[1] 杨立斌[1] 杨琳丽[1] 孙国栋[1] 李莉[1] 樊立华[1] 

机构地区：[1]哈尔滨医科大学公共卫生学院,黑龙江哈尔滨150081

出　　处：《中国高等医学教育》2012年第11期48-49,132,共3页China Higher Medical Education

摘　　要：高校已经进入市场化时代,品牌经营成为高校发展的关键,医学高等院校也将面临着如何建立品牌、巩固品牌和履行品牌承诺的困惑与思考。通过高等医学教育服务质量差距模型和测评指标体系构建,对提升医学院校品牌建设和提升医学院校的竞争力具有重要的理论和现实意义。Colleges have entered the era of the market, brand management has become a key for the development of higher schools, and medical colleges and universities will be faced with how to build brands, strengthen the brand and fulfill the brand pngmise of eorneusion and thinking. It is an important theoretical and practical significance to enhance brand-building medical schools and medical schools to enhance the competitiveness by building a quality of service gap model of higher medical education and evaluation index system.

关 键 词：医学高校品牌 质量差距分析模型 SERVQUAL 

分 类 号：G47[文化科学—教育学]