汽车营销课程“三维一体”式教学体系研究  

Automotive Marketing Course "Three in one" Teaching System Research

作　　者：陈宝[1,2] 张勇[1] 陈莹莹[1] 杨英[1] 

机构地区：[1]重庆理工大学重庆汽车学院,重庆400054 [2]西南交通大学机械工程学院,四川成都610031

出　　处：《科教导刊》2013年第1期125-126,254,共3页The Guide Of Science & Education

基　　金：重庆理工大学高等教育研究项目;编号:2010012

摘　　要：基于目前汽车营销课程重理论轻实践的现状,分析了目前开展的课程实践教学所存在的问题;分别以课堂理论教学以及课后实践实习教学为两主线,开展以整合各实践教学环节、建立一体化教学体系的研究工作,初步构建了汽车营销课程三维一体的新型教学体系。通过合理配置本课程课堂教学与课后实践教学的学时分配,为后续编排新的课程教学内容体系和大纲奠定一定的基础。Based on the current status quo of automotive marketing courses heavy theory and practice of light to analyze the existing problems in the ongoing curriculum practice teaching; theoretical classroom teaching as well as after-school practice internship teaching two mainline to carry out practice teaching to integmteestablish an integrated teaching system, initial con- struction the automotive Marketing course 3D one of the new teaching system. Through the rational allocation of this course is classroom teaching and after-school practice teaching hours allocated, to lay a foundation for the the subsequent orchestra- tion new teaching content system and outline.

关 键 词：汽车营销 课堂教学 实践教学 三维一体 教学体系 

分 类 号：G424[文化科学—课程与教学论]