论高职高专商务英语教学中的文化导入  

On the Introduction of Culture in the Teaching of Business English of Vocational College

作　　者：崔学荣[1] 

机构地区：[1]河南科技学院高等职业技术学院,河南新乡453003

出　　处：《河南科技学院学报（社会科学版）》2013年第8期101-103,共3页Journal of Henan Institute of Science and Technology

摘　　要：随着国际商务交流的日益频繁,中西商务文化差异问题日益突出,商务人员只有了解相应的文化差异才能确保贸易的顺利进行。作为培养国际商务人才的主干课程,商务英语教学中有必要通过开设专门介绍西方文化的课程和商务礼仪课程、采用多种教学方法、通过组织学生观看经典的英美原声电影等多种途径导入文化知识。Alongside the rapid development of international business contact, business culture differences between China and the West become more and more prominent. Businessmen can do business successfully on condition that they know about the relevant cultural differences. So, it is necessary to carry culture teaching in Business English teaching. For the training of international business talents, it is necessary to introduce cultural knowledge by setting the specialized curriculums to introduce western culture and business etiquette, applying various teaching methods, and watching the classic English films in groups in Business English teaching.

关 键 词：商务英语教学 文化导入 文化教学 重要性 

分 类 号：G712[文化科学—职业技术教育学]