高校学习型社团客户忠诚的驱动因素及提升策略分析  

Research on Driving Factors and Promotion Strategies of Customer Loyalty of Learning Organizations in College

作　　者：焦娟妮[1] 张春香[1] 

机构地区：[1]湖南科技学院经济与管理系,湖南永州425199

出　　处：《科教导刊》2013年第33期41-43,共3页The Guide Of Science & Education

摘　　要：文章采用访谈的手段从外在和内在两个方面对高校学习型社团客户忠诚度的驱动因素进行了分析,并据此从对象、理念、营销策略、技术、管理方面为提升高校学习型社团客户忠诚度提出了可行性措施.Driving factors of customer loyalty of learning-type society are analyzed by means of interviews from the two as- pects of external and internal. And according to this, feasible measures are put forward from the object, idea, marketing strat- egy, technology, management, so as to promote customer loyalty of learning type society.

关 键 词：高校 学习型社团 客户忠诚 驱动因素 提升策略 

分 类 号：G710[文化科学—职业技术教育学]