林芝地区酸奶及灭菌乳市场调查分析  

Market Survey of Yogurt and Sterilized Milk in Nyingchi Area

作　　者：周松文[1] 方江平[1] 

机构地区：[1]西藏大学农牧学院,西藏林芝860000

出　　处：《农产品加工（下）》2013年第11期57-58,61,共3页Farm Products Processing

摘　　要：采用问卷形式在林芝地区做调查,从最佳品牌认同度、影响购买因素、饮用牛奶的时间和频率4个方面进行分析,结果表明林芝地区与内地在影响购买因素上有较大的相似性,都认为安全占首位,而其他3个方面就有比较大的差异。In the form of a questionnaire for investigation Nyingchi, from the best brand recognition, factors that influence purchasing, time and frequency of drinking milk four aspects of analysis, the results show that Nyingchi factors affecting the purchase and the mainland have a greater similarity resistance, are considered safe tops the list, while the other three aspects have relatively large differences.

关 键 词：林芝地区 酸奶 灭菌乳 西藏 

分 类 号：TS201[轻工技术与工程—食品科学]