颠覆传统白酒——Diy饮料酒  

Subversion of Traditional Liquor:Diy Alcoholic Beverages

作　　者：谭毅[1] 赵云财[1] 

机构地区：[1]黑龙江省轻工科学研究院,黑龙江哈尔滨150010

出　　处：《酿酒》2014年第3期98-99,共2页Liquor Making

摘　　要：在目前白酒市场处于困境的情况下,白酒企业可以通过建立新的销售终端,构建diy产品及设备,并凭借自己的品牌信誉及广布全国的销售网络,推广和销售Diy饮料酒产品,利用Diy饮料酒的新颖性、丰富的产品种类和高度自由的选择权,拓宽了白酒产品的渠道和消费群体,这有利于白酒企业顺利地渡过困境。In an embarrassing situation of current liquor market,the liquor enterprises may develop Diy products and equipments by establishing new sales terminals,as well as promote and sale Diy products and equipments by virtue of their brand reputation and widespread nationwide sales network.Utilization of the novelty of Diy alcoholic beverage,the extensive variety of products and high freedom of selection,the sale channels of liquor product and the consumer group will be broadened,which will be benefit for the liquor enterprises to overcome difficulties successfully.

关 键 词：颠覆 传统 白酒 DIY 饮料酒 

分 类 号：TS262.3[轻工技术与工程—发酵工程] TS261.4[轻工技术与工程—食品科学与工程]