客户档案知识的挖掘方法研究  

On the methodology of customer profile mining

作　　者：张玉林[1] 仲伟俊[1] 梅姝娥[1] 刘靖[1] 

机构地区：[1]东南大学经济管理学院,江苏南京210096

出　　处：《管理工程学报》2002年第3期116-118,共3页Journal of Industrial Engineering and Engineering Management

基　　金：国家自然科学基金资助项目 ( 6 97740 36 )

摘　　要：本文分析客户档案的内容、挖掘方式、挖掘的作用 ,提出客户档案动态集成的处理方案 ,应用实践表明这些思想和方法是行之有效的。How to obtain customer's characteristics and individual demands is one of the essential problems of enterprise management.In this paper,a systematical method of using dadaming technique to gain customer demands is studied.Firstly,the way about applying dataming techniques to mine the knowledge in customer profile is analyzed.Secondly the content of customer profile is discussed.Thirdly,the affect of customer profile mining to enhance enterprise competitive force is sutdied carefully.Finally,a dynamic processing methodology to create customer profile is put out.Our elemental practice shows that the above idea and the method are effective.

关 键 词：客户档案 营销管理 客户关系管理 决策支持 数据挖掘 知识挖掘 客户数据库 企业 

分 类 号：F274[经济管理—企业管理] F270.7[经济管理—国民经济]