英汉广告语言的特点  

Characteristics of the Languages Used in English and Chinese Advertisements

作　　者：王珍[1] 

机构地区：[1]张家口师范专科学校英语系,张家口075028

出　　处：《张家口师专学报》2001年第4期46-49,共4页Journal of Zhangjiakou Teachers College

摘　　要：在现代社会中,广告已渗透到了人们生活的各个方面。广告语言逐渐形成了独特的风格。广告的形式、语言、内容都应当引人注目,通俗易懂,并且要使人印象深刻。从用词、句式和修辞手法运用方面读者可以看到英汉广告语言的特点。In modern society,advertisements have entered people's lives.The languages used in advertisements have their own particular style.The forms,lan-guages and contents of advertisements must be noticeable,understandable and impressive.This article mainly deals with the characteristics of the languages used in English and Chinese advertisements as regards to diction,sentence patterns and the application of figures of speech.

关 键 词：英汉广告语言 句式 修辞手法 特点 词汇 

分 类 号：H31[语言文字—英语]