社会共治视角下新媒体与食品安全——作用与机制  

New Media and Food Safety under the Public Co-governance Perspective-Role and Mechanism

作　　者：郑策[1] 夏慧[1] 黎桂宏[1] 彭亚拉[1] 

机构地区：[1]中国人民大学农业与农村发展学院,北京100872

出　　处：《食品工业》2015年第1期232-237,共6页The Food Industry

基　　金：国家自然科学项目"社会监管力量与企业行为反应交互作用机理:理论与实证分析--以食品类企业为例"(项目批准号:71173225)

摘　　要：通过对比新媒体和传统媒体曝光的4个食品安全事件,得出新媒体曝光事件对政府、企业和消费者的影响作用不逊于传统媒体,且逐渐加大。同时构建了新媒体参与治理食品安全问题的社会共治框架,探讨了新媒体发挥的作用及作用机制。This article compared the four food safety incidents exposured by new media and traditional media, drawing that influence of new media exposuring incidents on the government, businesses and consumers is not inferior to traditional media, and the influence increase gradually. This article has bulit a public co-governance framework with the new media participation in governance of food safety issues and investigated the role of new media and mechanism.

关 键 词：食品安全 新媒体 社会共治 

分 类 号：G206[文化科学—传播学] F203[经济管理—国民经济]