艺术类高校英语教学中英语广告的作用  

English Advertising's Function in Art College English Teaching

作　　者：郭曼[1] 

机构地区：[1]山东工艺美术学院公共课教学部,山东济南250300

出　　处：《科教文汇》2015年第7期166-167,共2页Journal of Science and Education

摘　　要：艺术类大学生英语水平普遍偏低,学习目的不明确。针对艺术类大学生的英语教学可以引入英语广告赏析作为课堂辅助内容。对于鉴赏英语广告,艺术类大学生有其专业上的认知优势,可以调动相关的知识储备用于理解广告中的英语语言艺术,符合建构主义的学习理论。英语广告中存在的修辞学、语言学、营销学等多学科知识能够提高艺术类大学生学习英语的兴趣,体会英语实用之妙。但教学中存在翻译无法尽现原文含义,学生难以创造自己的英语广告等难题,需要进一步探讨。Art college students＇ English level is generally low. English advertising appreciation can be introduced into art stu- dents English teaching as a classroom assistant content. In the appreciation of English advertising, art students can mobilize the relevant professional knowledge reserve for understanding the English language art in advertising, which complies with the learning theory of constructivism. In English advertisements, there is rhetoric, linguistics, marketing and other academic knowledge that can heighten art students＇ interest in English learning and help them practically experience the wonderful use of English in daily life. However, there are also some problems needing further study.

关 键 词：艺术类大学生 大学英语教学 英语广告 建构主义 

分 类 号：H319[语言文字—英语]