传播学“5W”理论视野下的高校网络思想政治教育探讨  

Study of University Ideological and Political Network Education Based on the“5W”Communication Theory

作　　者：洪涛[1] 顾惠民[1] 

机构地区：[1]兰州理工大学马克思主义学院,兰州730050

出　　处：《成都理工大学学报（社会科学版）》2015年第3期11-15,共5页Journal of Chengdu University of Technology:Social Sciences

基　　金：国家社会科学基金项目"新媒体时代高校网络思想政治教育议程设置实践与创新研究"(14BKS108);甘肃省社会科学基金项目"高等学校网络思想政治教育创新与实践"(12026JY)

摘　　要：随着网络技术的发展和高校网民人数的激增,网络日益成为大学生课外活动的重要空间,网络传播方式的发展使得信息传播方式发生巨变。网络信息传播方式的新特点尤其是多元化信息的爆炸式传播,在给思想政治教育带来便利的同时也带来相关挑战。在这种情况下,高校思想政治教育工作者需要加强网络传播的研究,利用传播学的"5W"理论创新大学生网络思想政治教育工作,以此提高实效性,为"中国梦"在大学生群体中的实现打下坚实思想基础。"5W"理论显示传播是一个目的性系统性的行为过程,其中的五个环节也是网络思想政治教育开展的关键。With the increase in the number of Internet users and the development of network technology,network has become an important space of university activities,entering the informationsociety development mode of transmission network makes information transmission mode change,the new characteristics of Internet information communication especially the explosive spread of diverse information, the convenience also brought on the related challenges in the ideological and politicalwork for us.In this case,ideological and political education workers need to strengthen the research of network communication,the communication of the “5W”theory innovation of College Students＇Network Ideological and political education work,in order to improve the effectiveness of the field work,“China dream”to lay a solid ideological foundation in the realization of College students.“5W”theory shows that communication is an objective of system behavior,five links which is the essence of network ideological and political education communication can take place.

关 键 词：高校 网络思想政治教育 传播 

分 类 号：G41[文化科学—教育学]