以PBL为导向的案例教学在高职商科专业教学的应用——以消费者行为分析课程为例  

The Application of PBL-oriented Case Teaching Methods in Business Teaching of Higher Vocational Education——Take the Course of Consumer Behavior Analysis as an Example

作　　者：刘凤[1] 

机构地区：[1]青岛职业技术学院商学院,山东青岛266555

出　　处：《青岛职业技术学院学报》2017年第5期38-41,共4页Journal of Qingdao Technical College

基　　金：2014-2015年度教育部职业技术教育中心研究所公益基金课题(ZG201416)

摘　　要：PBL和案例教学法是商科专业教学中较为常见的方法,在界定以PBL为导向的案例教学的内涵、分析其在高职商科专业应用的现实依据的基础上,以消费者行为分析课程为例,提出其实施步骤和教学建议。PBL and case teaching are common teaching methods in business teaching of higher vocational education.Based on defining the content of PBL-oriented case teaching and analyzing the practical basis of its application in higher vocational business specialty,and taking the course of Consumer Behavior Analysis as an example,the author puts forward its implementation procedures and teaching suggestions.

关 键 词：PBL 案例教学 高职商科专业 

分 类 号：G712[文化科学—职业技术教育学]