旅游广告外宣翻译研究  

International Publicity Translation of Tourism Advertisements

作　　者：李丽萍[1] LI Li-ping(Guangxi Vocational College of Water Resources and Electric Power,Nanning,Guangxi 530023,China)

机构地区：[1]广西水利电力职业技术学院,广西南宁530023

出　　处：《教育教学论坛》2018年第52期79-80,共2页Education And Teaching Forum

基　　金：广西中青年教师基础能力提升项目:跨文化传播视角下的广西旅游资源外宣翻译研究

摘　　要：本文从中英文旅游广告的语言特点出发,对比中英文旅游广告中的词汇、修辞使用上的偏好和差异,比较中英文旅游广告中蕴含的中西方思维差异,从而探讨在旅游外宣翻译中归化和异化的翻译策略。This article begins from the language features of tourism advertisements,and make a comparison on thevocabulary,the figure of speech,and the thinking differences between Chinese tourism advertisements and Englishtourism advertisements.Basing on that,the article discuss the translation strategy of domestication and foreignization.

关 键 词：旅游广告 外宣翻译 归化 异化 

分 类 号：H059[语言文字—语言学]