大学生手机阅读需求及行为研究——以六盘水师范学院为例  

Research on mobile phone reading needs and behaviors of college student——Taken Liupanshui Normal University as an example

作　　者：尹纳宇[1] 胡珠楠[1] 任文静[1] Yin Nayu;Hu Zhunan;Ren Wenjing(School of Education science and Music art,Liupanshui Normal University,Liupanshui 553001,China)

机构地区：[1]六盘水师范学院教育科学与音乐学院,贵州六盘水553001

出　　处：《六盘水师范学院学报》2018年第4期99-106,共8页Journal of Liupanshui Normal University

基　　金：2015年度六盘水师范学院科研项目"大学生手机阅读需求及行为研究-以六盘水师范学院为例"(LPSSY201510);2016年度六盘水师范学院创新团队"教师教育科技创新团队"(LPSSYKJTD201604)

摘　　要：通过问卷调查和半结构化访谈的方式,对六盘水师范学院大学生手机阅读需求和行为进行了调查研究。在调查中发现,大学生在手机阅读的目的需求上倾向于打发时间、阅读内容需求上倾向于新闻资讯和娱乐八卦。在阅读行为上,超过90%的大学生会使用手机阅读、阅读频率较高、阅读时间大部分控制在120分钟以内,但是大学生在手机阅读上的付费意愿较低。在此基础上,从大学生本身和学校管理这两个角度提出建议和意见,用以规范引导大学生阅读需求和行为。This research,was used the methods of questionnaire survey and semi-structured interviews,were investigated the college students'mobile phone reading needs and behaviors,taken Liupanshui Normal University as an example.The results are as follows.College students tend to spend time on the purpose of mobile reading,reading content requirements tend to news information and entertainment gossip.What’s more,there are four characteristics in their reading behaviors which are more than 90%of college students use mobile phone to read,reading frequency is higher,and reading time is mostly controlled within 120 minutes,but the willingness to pay for mobile phone reading is low.On the basis of investigation and analysis,this paper puts forward some suggestions and opinions from the perspective of college students themselves and university management to standardize the college students’reading needs and behaviors.

关 键 词：手机阅读 阅读需求 阅读行为 大学生 

分 类 号：G455[文化科学—教育学]