顾客价值论  

On the customer's Value

作　　者：赵素香[1] 

机构地区：[1]锦州师范学院,辽宁锦州121000

出　　处：《锦州师范学院学报（哲学社会科学版）》2002年第5期77-80,共4页Journal of Jinzhou Teachers College（Philosophy and Social Scienae Edition)

摘　　要：未来市场将由卖方市场转变到买方市场,顾客已成为新的市场情况下商家研究的中心问题。顾客的满意、顾客的忠诚将成为企业成败的关键,谁能为顾客提供更大的顾客价值,谁才能赢得顾客,成为赢家。The Market will be changed to the buyer's market from the seller's market in the future. Customers are now the focus of many enterprises. Customer loyal degree and satisfaction degree are the key to the success of any enterprise. Those who can offer more value to the customers will win in the fierce competition at last, therefore be the winner in the long run.

关 键 词：顾客价值 顾客忠诚度 顾客满意 买方市场 企业 学习型关系 个性化营销 

分 类 号：F713.55[经济管理—市场营销]