顾客参与对员工创新行为的影响——创造性自我效能和内部动机的链式中介模型  

The Study of the Impact of Customer Participation on Employees’ Innovative Behavior——The Chain Mediating Model of Creative Self-efficacy and Intrinsic Motivation

作　　者：孔祥西 王新新 刘德文 KONG Xiang-xi;WANG Xin-xin;LIU De-wen(College of Business,Shanghai University of Finance and Economics,Shanghai 200433)

机构地区：[1]上海财经大学商学院

出　　处：《软科学》2020年第1期97-102,共6页Soft Science

基　　金：国家自然科学基金项目(71172145);教育部人文社会科学研究规划基金项目(16YJA630055);上海财经大学研究生创新基金项目(CXJ-2019-342、CXJ1-2019-325)

摘　　要：以社会学习理论和自我决定理论为基础,探讨了顾客参与对员工创新行为的驱动机理,并研究创造性自我效能和内部动机在两者关系中发挥的作用。基于297份高新技术企业员工的有效样本数据,运用结构方程模型和Bootstrap等方法对样本数据进行检验。结果发现:顾客参与对员工创新行为具有显著正向影响;创造性自我效能和内部动机在两者关系之间起到链式中介作用,且创造性自我效能的单独中介效应高于内部动机。Based on the social learning theory and self-determination theory, this paper explores the driving mechanism of customer participation on employees’ creative behavior, and the mediating roles of employee creative self-efficacy and intrinsic motivation played in their relationship.Based on the valid sample data of 297 high-tech enterprise employees, using the structural equation model and bootstrap method to test the sample data, this paper finds that customer participation has a significant positive impact on employees’ creative behavior;creative self-efficacy and intrinsic motivation mediated the relationship between customer participation and employees’ creative behavior.Furthermore, creative self-efficacy and intrinsic motivation plays a chain mediating role between them.Moreover, the mediating effect of creative self-efficacy is higher than intrinsic motivation.

关 键 词：顾客参与 创造性自我效能 内部动机 员工创新行为 

分 类 号：F274[经济管理—企业管理] F224[经济管理—国民经济]