中外葡萄酒产品等级分级评价及启示  

Classification evaluation of Chinese and foreign wine products and its enlightenment

作　　者：田伟业 杨和财[1] 张军翔 李甲贵[1] 房玉林[1] 陶永胜[1] TIAN Weiye;YANG Hecai;ZHANG Junxiang;LI Jiagui;FANG Yulin;TAO Yongsheng(College of Enology,Northwest A&F University,Yangling 712100,China;College of Innovation,Northwest A&F University,Yangling 712100,China;College of Enology,Ningxia University,Yinchuan 750021,China)

机构地区：[1]西北农林科技大学葡萄酒学院,陕西杨凌712100 [2]西北农林科技大学创新实验学院,陕西杨凌712100 [3]宁夏大学葡萄酒学院,宁夏银川750021

出　　处：《中国酿造》2020年第10期220-224,共5页China Brewing

基　　金：科技部发展改革专项(106001000000150012);新疆自治区科技援疆项目(2018E02050)。

摘　　要：产品市场分级是消费者消费导向体系之一。该文将葡萄酒分级作为切入点,以葡萄酒新旧世界葡萄酒等级分级为参考,论述葡萄酒产品市场等级分级的意义,并介绍国内外葡萄酒等级分类类型及企业葡萄酒等级类型。通过SPSS24.0主成分分析(PCA)法,提取直观型、产区型和工业产品型多等级分类的3种模式,研究适合我国葡萄酒行业的分级体系,并提出构建我国葡萄酒等级的启示。Product market classification is one of consumer-oriented systems.Taking wine classification as the entry point,wine classification of old and new world as the reference,the significance of wine product market classification was discussed,and the wine classification types at home and abroad and wine classification types of enterprises were introduced.Based on the SPSS24.0 principal component analysis(PCA)method,three models of visual classification,producing area classification and industrial product classification were extracted to study the classification system suitable for China's wine industry,and the enlightenment of constructing China's wine classification was put forward.

关 键 词：葡萄酒等级 分级 评价 启示 

分 类 号：TS262.6[轻工技术与工程—发酵工程]