实践类课程双核驱动教学模式探索--以广告学专业为例  

An Exploration of Dual-core Driven Teaching Mode in Practical Courses:A Case Study of Advertising Major

作　　者：王伟荣 WANG Wei-rong(Hangzhou College of Commerce,Zhejiang Gongshang University,Hangzhou Zhejiang 311599,China)

机构地区：[1]浙江工商大学杭州商学院,浙江杭州311599

出　　处：《杭州电子科技大学学报（社会科学版）》2021年第1期74-78,共5页Journal of Hangzhou Dianzi University：Social Sciences

基　　金：国家社会科学基金项目(19VSZ098);浙江省高等教育研究项目(KT2020176)。

摘　　要：以广告学专业实践类课程为例,针对教师教学的“随意性”和学生学习的“应付性”问题,文章整合现有教学元素,以作业、作品作为突破口,通过作品交流模式、学生互评机制、课题实践目标指向等教学组织方式,充分激发“教”和“学”双核驱动的课堂教学创新模式,从而达到提高教学效果和质量的目的。Taking the practical courses of advertising major as an example,aiming at the“randomness”of teachers teaching and the“coping”of students learning,this paper integrates the existing teaching elements,takes assignments and works as breakthrough points,and fully stimulates the“teaching”and“learning”dual core driven classroom teaching creation by means of teaching organization methods such as the work exchange mode,the students mutual evaluation mechanism,the subject practice goal orientation,etc,which can achieve the results of improving teaching effect and quality.

关 键 词：实践类课程 双核驱动 封闭式教学 主观能动性 

分 类 号：G642.0[文化科学—高等教育学]