乡土情怀在乡土食品包装设计中的多元化表达  

The Diversified Expression of Localism in Local Food Packaging Design

作　　者：孙迎春[1] 田亚洲[2] SUN Yingchun;TIAN Yazhou(Hubei Three Gorges Vocational and Technical College,Yichang 443000;China Three Gorges University,Yichang 443000)

机构地区：[1]湖北三峡职业技术学院,宜昌443000 [2]三峡大学,宜昌443000

出　　处：《食品工业》2021年第4期335-339,共5页The Food Industry

基　　金：2019年度全国高等教育教学改革研究课题“专创融合助力现代职教人培实证研究”成果(立项号:2019HER011)。

摘　　要：乡土情怀应用于乡土食品包装设计中,需要集视觉艺术、实用性、民俗文化等于一体。然而,常见乡土食品包装设计的乡土情怀特色不够明显,难以产生足够的社会效益,促成经济效益。因此,须考虑地域特色食品的社会效益,实施乡土基于乡土情怀的食品包装设计的品牌发展战略,在包装设计上进行多元化设计创新,融入乡土情怀理念。The application of localism in local food packaging design needs to integrate visual art, practicality and folk culture. However, the current localism food packaging design is not obvious enough to produce social benefits and to promote economic benefits. Therefore, the social benefits of regional characteristic food must be considered, to implement the brand development strategy of local food packaging design based on local feelings and to carry out diversified design innovation in packaging design, so as to integrate the popular local feelings concept.

关 键 词：乡土情怀 乡土食品 食品包装 包装设计 多元化 

分 类 号：TS206.2[轻工技术与工程—食品科学]