基于知识结构的顾客知识共享激励机制研究  

Research on Incentive Mechanism of Customer Knowledge Sharing Based on the Structure of Knowledge

作　　者：刘琳[1] 王玖河[1] LIU Lin;WANG Jiu-he(School of Economics and Management,Yanshan University,Qinhuangdao 066000,China)

机构地区：[1]燕山大学经济管理学院,河北秦皇岛066000

出　　处：《中国管理科学》2021年第8期241-248,共8页Chinese Journal of Management Science

基　　金：河北省社会科学基金资助项目(HB18GL075)。

摘　　要：文章从知识结构的视角构建了基于委托——代理理论的顾客知识共享激励机制模型,创新性地分析了在信息对称和信息不对称情况下,共享知识中显性知识和隐性知识比例的变化对顾客知识共享努力水平及收益分配系数的影响,并运用MATLAB软件对该模型进行了仿真分析。研究结果表明(1)顾客的努力水平与共享知识的组成结构有关,且当显性知识和隐性知识比例均为0.5时努力水平达到最大值;(2)当知识组成结构相同时,信息不对称情况下的努力水平低于信息对称情况下的努力水平;(3)收益分配系数与共享知识的组成结构有关,且当隐性知识比例为1时收益分配系数达到最大值;(4)收益共享比例与风险规避程度成反比。基于此,提出了企业应制定基于共享知识结构的顾客知识共享评价机制和利益分配机制,并根据顾客的风险规避程度对收益分配系数进行调整,为企业知识共享激励机制的制定与实施提供了理论指导。Knowledge has gradually replaced capital and resources as an important source for companies to acquire and maintain competitive advantage in the new business environment.Compared with capital and resources,the input of knowledge can create more benefits and sustainability for companies.As the core activity of knowledge management and the key of knowledge innovation,knowledge sharing has attracted the attention from academic and business circles.With the application of Internet technologies such as Big Data and Internet of Things and the development of"consumer sovereignty theory",the role of the customer has changed from passive value recipients to value leaders who participates in the value creation activities of the company.The participation of customers has injected new momentum into the company's knowledge sharing.At the same time,the sharing of customer knowledge contributes significantly to the company's product innovation,service innovation and management innovation.Therefore,the research on customer knowledge sharing has important theoretical and practical significance.At present,the research on the incentive mechanism of knowledge sharing is mainly divided into the incentive mechanism of explicit knowledge sharing and the incentive mechanism of tacit knowledge sharing.However,in the process of knowledge sharing,the knowledge shared contains both explicit and tacit knowledge,it is unreasonable to assume that the knowledge shared is all explicit or tacit.Then,how to formulate the proportion of income distribution based on the composition of knowledgesharedis a problem to be solved.Based on this,from the perspective of the structure of knowledgeshared,an incentive mechanism model of customer knowledge sharing based on principal-agent theory is established in this paper.The influences of the proportion of explicit knowledge and tacit knowledge on the effort level ofcustomer knowledge sharing and income distribution coefficient under the condition of information symmetry and information asymmetry are analyzed

关 键 词：顾客参与 知识共享 知识结构 激励机制 

分 类 号：F270.5[经济管理—企业管理]