新媒体时代下图形语言在食品类交互设计中的创新应用  

Innovative Application of Graphic Language in Food Interactive Design in the New Media Era

作　　者：郑童[1] 冯薪硕[1] 阎宇昊 ZHENG Tong;FENG Xinshuo;YAN Yuhao(Shenyang University of Chemical Technology,Shenyang 110004,China)

机构地区：[1]沈阳化工大学,辽宁沈阳110004

出　　处：《食品安全导刊》2022年第5期141-143,共3页China Food Safety Magazine

基　　金：2021辽宁省教育厅项目(LJKR0164)。

摘　　要：随着科技发展和人们生活水平的不断提高。人们对于食品的追求已经逐渐由曾经的物质需求转变为如今的精神需求。大众审美水平不断提高的同时,对于食品外在“美”的要求也同样在逐步提高。在新媒体时代的背景下,数字化图形这种新型语言,已经逐渐在很多交互应用中起到了重要的作用。食品类交互就是其在现实生活中极为重要也极为普遍的一环。图形语言已经在食品交互领域中形成了成熟的认知体系和系统的运用流程,涵盖包装、海报、视频、动画及App甚至是食品本身。在时代背景的衬托下,交互不再是一种虚拟状态,而是一种实用的,有形的崭新技术。本文主要分析了新媒体时代下图形语言在食品类交互设计中的创新应用,以期为相关人员提供参考。With the rapid development of science and technology and the continuous improvement of people’s living standards.People’s pursuit of food has gradually changed from the material demand to the spiritual demand of today.While the aesthetic level of the public is constantly improving,the requirements for the external "beauty" of food are also gradually improving.In the context of the new media era,digital graphics,a new language,has gradually played an important role in many interactive applications.Food interaction is a very important and very common part of it in real life.Graphic language has formed a mature cognitive system and systematic application process in the field of food interaction,covering packaging,posters,videos,animation,App and even the food itself.Against the background of The Times background,interaction is no longer a virtual state,but a practical,tangible new technology.This paper mainly analyzes the innovative application of graphic language in food interaction design in the new media era,in order to provide reference for relevant personnel.

关 键 词：新媒体时代 图形语言 食品 创新 交互设计 

分 类 号：TS206.2[轻工技术与工程—食品科学]