浙餐新品牌数字化赋能顾客满意度调查及提升策略研究  

Research on Digital Empowerment Customer Satisfaction Survey and Promotion Strategy of New Brand of Zhejiang Restaurants

作　　者：杨岽钒 董智慧 冯文昌[1] YANG Dongfan;DONG Zhihui;FENG Wenchang(Zhejiang Business College,Hangzhou 310053,China)

机构地区：[1]浙江商业职业技术学院,浙江杭州310053

出　　处：《食品安全导刊》2022年第7期152-157,共6页China Food Safety Magazine

基　　金：浙江商业职业技术学院2021年学校重点科研项目“疫情常态下数字化赋能浙餐新品牌发展模式研究”(SZYZD202104)。

摘　　要：新冠肺炎疫情常态化背景下,数字化转型成为推动餐饮行业复苏、促进消费扩容提质的重要内容。本文拟基于顾客满意度视角研究数字化赋能浙餐新品牌发展的对策,以期为浙餐新品牌提升提供决策参考。Under the background of the COVID-19,digital transformation has become an important role on promoting the recovery of the restaurant industry and improving the quality of consumption.Based on the customer satisfaction,this paper intends to study the countermeasures for developing digital Zhejiang new brand restaurants,so as to provide decision-making for promoting Zhejiang new brand restaurants.

关 键 词：数字化 浙餐新品牌 顾客 满意度 精准赋能 

分 类 号：F274[经济管理—企业管理] F719.3[经济管理—国民经济] F273.2