组织在惰性氛围下如何进行商业模式创新?  

How do organizations carry out business model innovation in an inert atmosphere?

作　　者：王炳成[1] 赵静怡 姜力文 Wang Bingcheng;Zhao Jingyi;Jiang Liwen(College of Economics and Management,Shandong University of Science and Technology,Qingdao 266590,Shandong,China)

机构地区：[1]山东科技大学经济管理学院,山东青岛266590

出　　处：《科研管理》2022年第10期127-135,共9页Science Research Management

基　　金：国家社会科学基金项目:“新经济企业商业模式创新空间研究”(17BGL037,2017—2020);山东省自然科学基金项目:“‘新旧动能转换’背景下山东省加工制造企业商业模式创新的路径选择研究”(ZR2019MG025,2019—2022);山东省自然科学基金项目:“移动互联网背景下O2O供应链渠道协同策略与消费者行为研究”(ZR2019PG001,2019—2022)。

摘　　要：企业在发展的过程中可能会形成惰性,使其商业模式无法快速响应市场需求的变化,因此,在惰性氛围下如何推动商业模式创新,是企业亟须解决的问题。但当前管理学领域关于惰性的研究较少关注商业模式创新,尚未揭示组织在惰性氛围下应如何进行商业模式创新。基于此,论文以在新零售背景下进行商业模式创新的传统零售企业为研究对象,通过扎根理论方法,构建了组织在惰性氛围下的商业模式创新过程模型,通过研究发现:(1)环境压力促使组织对当前的惰性特征进行反思,从而增强商业模式创新的动机;(2)组织需要综合运用知识建构的主动遗忘、组织学习与组织借用三种方式来弱化惰性,开展商业模式创新,而这一知识建构过程受到网络嵌入的影响;(3)在知识建构的基础上增强组织的即兴能力,更有利于增强商业模式创新的柔性。在此基础上,本文对研究结果进行了讨论,并提出相关建议。With the constant development of market demands, business model innovation has become an important way for enterprises to create value and enhance competitiveness, which is conducive to the sustainable development of enterprises. However, enterprises are prone to form "inertia", which is manifested as "take things as they are" or "path dependence". According to the path-dependence theory, once an enterprise chooses the development path of a certain business model, it will become dependent on it, and make limited relevant decisions. In reality, large traditional retail enterprises such as Carrefour and Metro have failed to innovate their business models in a timely manner as changes in the Chinese retail market occur but adhered to their original concepts and models, which leads to a gradual withdrawal from the Chinese market. Therefore, how to carry out business model innovation is an urgent problem to be solved when an organization is in a state of inertia.Based on this, this paper takes the traditional retail enterprises as samples and uses the grounded theory method to explore the process of business model innovation in the inert atmosphere. In this study, data is obtained from various channels, and primary data and secondary data is combined to increase the richness of data. Firstly, relevant data are labeled, conceptualized and categorized by open coding to identify the initial category. Then the main category is obtained by using spindle coding. Finally, through selective coding, the relationship structure between main categories is established and the core categories are further identified, so as to form a story line according to the connections among categories, and finally the business model innovation process model of the organization under the inert atmosphere is constructed.This paper draws the following conclusions:(1) Environmental pressure urges organizations to reflect on existing business models, and then take measures to carry out business model innovation.(2) The effective combination of initia

关 键 词：商业模式创新 组织惰性 知识建构 组织即兴 扎根理论 

分 类 号：F270.7[经济管理—企业管理]