智慧旅游技术应用专业人才供需分析与对策研究  

Supply-Demand Analysis of Talents for the Intelligent Tourism Technology Application Specialization and Countermeasures Research

作　　者：顾至欣[1] 耿海 丁洁[1] GU Zhi-xin;GENG Hai;DING Jie(School of Tourism Management,Nanjing Institute of Tourism and Hospitality,Nanjing 211100,Jiangsu,China)

机构地区：[1]南京旅游职业学院旅游管理学院,江苏南京211100

出　　处：《江苏经贸职业技术学院学报》2024年第4期64-68,共5页Journal of Jiangsu Institute of Commerce

基　　金：江苏省高校哲学社会科学重点研究基地“新时代应用型旅游人才研究中心”课题(2020YJJD003);江苏省第六期“333人才”青年人才资助项目“双智驱动下的智慧旅游技术应用专业项目化课程体系建构研究”;江苏省职业教育智慧旅游技术应用“双师型”名师工作室项目。

摘　　要：在调研22所高职院校与63家用人单位的基础上,从行业需求与人才供给两方面分析智慧旅游技术应用专业的人才需求、能力结构与课程设置情况。研究发现:智慧旅游技术应用专业人才需求旺盛,供需匹配度较高,但不同企业的人才需求存在结构化差异;受访院校的人才培养面向与课程类型丰富,侧重于智慧旅游市场营销与旅游企业智慧化管理方向,尚未建立特色化的人才培养模式,面向高端产业与岗位的竞争力不足。优化复合型特色化人才培养定位、打造科技赋能型项目化课程、推进产业科技教学化改造与强化教师数字化培育,是智慧旅游技术应用专业走向成熟的有力支撑。Based on investigations of 22 vocational colleges and 63 employers,this study analyzed the talent demand,skill structure,and curriculum settings for the Smart Tourism Technology Application specialization from the perspectives of industry needs and talent supply.The research revealed that there was a significant demand for professionals in this field,and the supply and demand were relatively matched,but there were structural differences in talent requirements among different companies.The surveyed colleges offered diverse career-oriented plan and course types,with a focus on smart tourism marketing and intelligent management for tourism enterprises.However,distinctive talent cultivation models had not yet been established,leading to inadequate competitiveness for high-end industries and positions.To ensure the maturity of this major,it is necessary to train versatile and specialized talents,create technology-enabled project-based courses,promote the integration of industry and technology into teaching,and enhance digital training for teachers.

关 键 词：智慧旅游技术应用专业 行业调研 人才培养 课程建设 

分 类 号：G712[文化科学—职业技术教育学] F590[文化科学—教育学]