基于SWOT分析的房县黄酒产业发展策略  

Development strategy of Fangxian Huangjiu industry based on SWOT analysis

作　　者：常堃[1,2] 陈祥 李评 李慧 陈丽潇[1,2] 李靓靓 李文品 曹堃 肖能武[1,2] 崔鹏 宋伟 CHANG Kun;CHEN Xiang;LI Ping;LI Hui;CHEN Lixiao;LI Liangliang;LI Wenpin;CAO Kun;XIAO Nengwu;CUI Peng;SONG Wei(Shiyan Academy of Agricultural Sciences,Shiyan 442000,China;Shiyan Fangxian Institute of Yellow Rice Wine Industry,Shiyan 442013,China)

机构地区：[1]十堰市农业科学院,湖北十堰442000 [2]十堰市房县黄酒产业研究院,湖北十堰442013

出　　处：《中国酿造》2025年第2期299-302,共4页China Brewing

基　　金：十堰市黄酒产业链专项基金(2021)。

摘　　要：黄酒是我国历史最悠久的酿造酒,享有“国酒之美誉”。房县位于南水北调核心水源地十堰,是我国黄酒的主要产区之一。近年来,十堰市委、市政府对黄酒产业发展高度重视,将黄酒产业作为十堰市重点产业之一。随着产业的不断发展出现了产品创新不够、市场拓展不广、产业发展不快和专业人才不足等问题。该文利用SWOT分析,对房县黄酒产业发展的优势、劣势、机遇和威胁进行分析,剖析产业发展的制约因素,并从优势-机遇(SO)、劣势-机遇(WO)、优势-威胁(ST)、劣势-威胁(WT)四个方面提出相应的对策。Huangjiu is the oldest fermented alcoholic drink in China,earning the reputation as the"national alcoholic drink".Fangxian,located in Shiyan,the core water source area of the South-to-North Water Diversion Project,is the most important area of Huangjiu production.In recent years,the Shiyan municipal Party Committee and municipal government have attached great importance to the development of the Huangjiu industry,and regard it as one of the key industries in Shiyan.With the continuous development of the industry,there have been problems such as insufficient product innovation,narrow market expansion,slow industrial development and professional talents shortage.In this paper,the strength,weaknesses,opportunities,threats and restraining factors faced by the development of Fangxian Huangjiu industry were analyzed by SWOT analysis,and these corresponding countermeasures were put forward from 4 aspects:strength-opportunity(SO),weaknesses-opportunity(WO),strength-threat(ST)and weaknesses-threat(WT).

关 键 词：房县 黄酒产业 SWOT分析 

分 类 号：TS262.4[轻工技术与工程—发酵工程]